Jack Daniel’s Distillery – 150th anniversary treasure hunt

Chris Fletcher

Approximately four hours northwest by car from Atlanta Hartsfield airport, there is a small town called Lynchburg, Tennessee.  It is a beautifully landscaped property with streams, farm animals, and small wooded areas to sit and enjoy.  The crisp smell of whiskey is faint in the air.  American’s are proud to know that the Jack Daniel’s Distillery is listed in the National Register of Historic Places.  The person who enjoys Jack Daniel’s knows that the whiskey in the familiar bottle will always be consistent in quality and taste.  

In 1866, Jasper “Jack” Daniel found the perfect spot near a cave spring and set up his distillery.  Today, Jack Daniel’s whiskey is found in more than 165 countries around the world. Over the past 150 years, the making of Jack Daniel’s whiskey has not changed.  In the town of Lynchburg, every single drop of the brand’s whiskey is produced with a master craftsman’s hand, focusing on a quality experience that fans enjoy all over the world, beyond boarders and across cultures.  2016 marks 150 years of business for the Jack Daniel distillery.

The celebration events planned include a commemorative 150th anniversary bottle, Master Distiller for a Day contest, and a festival in Lynchburg this October.  The most exciting event has already begun. The global barrel scavenger hunt with 150 barrels hidden all over the world.   Five barrels are to be found in the U.S., 3 are in France, among many other countries. Clues for the international search can be found on the Jack Daniel’s Tennessee Whiskey Facebook page.  The barrels are empty, but a certificate for prizes that include a bar setup made from barrel oak, or a trip to Tennessee for the celebration in October can be won just for finding the prize !   

Jeff Arnett

Jack Daniel’s Tennessee whiskey can be enjoyed “neat” in a short glass, or with a single cube of ice. To enjoy it as a cocktail, especially since mixing cocktails is extremely trendy at the moment, on a warm summer evening, it is best served with ginger beer, a lime wedge and a sprig of mint – served in an ice-cold copper mug, it is known as a “Tennessee Mule”.  Tennessee whiskey can be the theme of a summer sunset dinner, with whiskey barbeque meatballs and a strong cheese to begin with, a main dish of whiskey glazed salmon cooked on the grill with a summer vegetable salad, and triple whiskey cake for dessert. All of these recipes and more can be found with a quick search for “whiskey dinner party” on Pinterest. Enjoyed quietly alone while sitting in a rocking chair on the front porch, or with a room full of festive friends celebrating summer, a glass of Jack Daniel’s is always a neat treat.